Adults 45 – 75 years old who experience hearing loss are needed for participation in an upcoming in person research study. For this study we need people who live in or around Edison, NJ or Valley Stream, NY. Participants would be required to attend and engage in a 3 hour long in depth in person interview at a specified store in your area. Participants will meet researchers at an initial location to get to know you and talk a little bit about your shopping habits, before accompanying you to the store nearby to complete the interview. Qualified participants who complete this study will receive $400 for their time. If at any point it is determined that you do not qualify, you may be dismissed from the study without pay.