How are participants selected for focus groups?
Participants are selected based on specific criteria set by the research study, such as demographics, interests, or experiences related to the research topic. Matching these criteria increases your chances of being chosen.
Can I participate in focus groups online?
Yes, we regularly offer online focus groups as part of our ongoing studies. You can participate from the comfort of your own home or other location, provided you have the necessary technology requirements and a stable internet connection.
What happens during a focus group session?
Focus group sessions involve open discussions among a small group of participants, led by a facilitator. Participants share their opinions, thoughts, and experiences on a specific topic or product, often while providing feedback on prototypes or concepts.